Our Story

Since 1977, Denimaxx has been a family-owned fashion house built on craftsmanship and alpine style. We started as a luxury outerwear wholesaler supplying premier department stores across the U.S. — and quickly became known for quality, innovation, and refined design.

From there we moved into ski wear and activewear, blending performance with fashion. Then from wholesale to retail: our flagship boutique on New York's Madison Avenue, followed by resort locations in Aspen and Vail, Colorado.

Today we're online, with fitted ski-knit sweaters, exclusive intarsia designs, and a playful modern legging line. Every piece is designed for women who own their confidence — from the slopes to the city, and every après-ski moment in between.

As devoted pet lovers, we donate a portion of proceeds to Amore For Dogs, a Los Angeles no-kill shelter.