Our Story

Our Story

Since 1977, Denimaxx has been a family-owned fashion house built on craftsmanship and alpine style.

From wholesale to the slopes

We started as a luxury outerwear wholesaler supplying premier department stores across the U.S., and quickly became known for quality, innovation and refined design. From there we moved into ski wear and activewear, blending performance with fashion.

Next came the move from wholesale to retail: first our flagship boutique on New York's Madison Avenue, then resort locations in Aspen and Vail, Colorado. Those mountain towns still shape what we make, and you'll see Aspen, Vail, Park City and Telluride throughout our hats, sweaters, prints and souvenirs.

What we make today

Today Denimaxx is online, with a collection built around a few things we do best:

  • Printed leggings with original artwork: dog breeds, wild animals, camo, florals and mountain scenes, many with an adjustable high-rise waistband.
  • Kids leggings in many of the same prints, with an adjustable waistband, plus Mommy & Me matching styles.
  • Intarsia ski sweaters and mid-layers for the mountain and après-ski.
  • Outerwear in shearling, leather and goose down, the category where Denimaxx began.
  • Accessories including knit hats with fox poms, crystal baseball caps, rex rabbit scarves and headbands, leather gloves, sheepskin slippers and pillows.

Every piece is designed for women who own their confidence, from the slopes to the city and every après-ski moment in between. Whether you're shopping for yourself, a skier on your list or a dog lover, we hope you find a print that feels like you.

For the love of dogs

Many of our best-known designs are dog-breed prints, because we're devoted pet lovers ourselves. We donate a portion of proceeds to Amore For Dogs, a Los Angeles no-kill shelter.

Shopping with us

We offer complimentary standard shipping on U.S. orders and accept returns within 21 days of delivery (see Shipping & Returns for details). Have a question about sizing, an order or a corporate gift? Email us at customerservice@denimaxx.com, and see our FAQ and size guide.