About Us

Established in 1977, Denimaxx is a family-owned fashion house celebrated for its legacy of craftsmanship, modern alpine style, and timeless sophistication. Originally founded as a luxury outerwear wholesaler supplying premier department stores across the United States, Denimaxx quickly became synonymous with quality, innovation, and refined design.

As the brand evolved, it expanded into ski wear and activewear, blending technical performance with elevated fashion. Building on decades of success, Denimaxx transitioned from wholesale to retail, opening its flagship boutique on New York’s Madison Avenue, followed by resort locations in Aspen and Vail, Colorado.

Over the years, Denimaxx has earned an esteemed clientele including Arnold Schwarzenegger, Usher, Paula Abdul, Kris Jenner, and many others who appreciate the brand’s signature fusion of luxury, comfort, and contemporary style.

Today, Denimaxx continues its evolution online, offering a curated collection of fitted ski knit sweaters, exclusive intarsia designs, and a playful, modern legging line. Each piece is designed exclusively for women who embody confidence, individuality, and effortless elegance — from the slopes to the city and every après-ski moment in between.

As devoted pet lovers, we donate a portion of proceeds to Amore For Dogs, a Los Angeles no-kill shelter   (https://www.amorefordogs.org).